Hasbro, Inc. Essay -- GCSE Business Marketing Coursework

Hasbro, Inc. Business Organization and Management Corporate Profile The twentieth century, especially the past fifty years, has certainly been a time of enormous change. Products have changed, the business of manufacturing and marketing toys has changed and the needs and desires of consumers who buy toys have changed. The majority of the world’s toys are now manufactured in the Far East. Perhaps the greatest change in the toy industry has been in the way that toys are sold by incorporating creative and original marketing strategies into company culture. It was Merrill Hassenfeld who broke new ground in 1951 as the first manufacturer to advertise a toy, Mr Potato Head, on television. It didn’t take long to realise the value of appealing directly to children. Today the sophistication of branded toys that can extend from a film to a series of toys and onward to computer software and electronic games might seem incredible to an earlier generation of toy makers. Yet the fundamental values of the toy industry are the same as they have always been. Subsidiaries and Divisions Atari - Manufacturer of coin-operated and consumer video games. Formed in 1972. Hasbro Germany Hasbro Interactive-Publisher of family interactive game CD-ROM software. Formed in 1995. Hasbro Spain Microprose - makes 3-D video games for PC’s Wizards of the Coast-Wizards of the Coast has built a house of cards. The company, a subsidiary of toy giant Hasbro, is best known for trading card games Magic: The Gathering (available in nine languages) and Pokemon. Wizards of the Coast's other offerings include the granddaddy of medieval role-playing adventure games, Dungeons and Dragons, and traditional games such as the Dilbert card game Corporate Shuffle and sci-fi board game RoboRally. The company also operates a Seattle gaming and entertainment center and retail stores under The Game Keeper and Wizards of the Coast names. CEO Peter Adkison, game designer Richard Garfield, and several others founded the company in 1990. Competitors Acclaim Entertainment-Major League All-Stars, an Indian warrior, and a bunch of foul-mouthed kids headline Acclaim Entertainment's array of video games. The Glen Cove, New York-based software publisher's titles, which include All-Star Baseball, Turok, and South Park, are available for PCs, Nintendo, SEGA, and Sony game systems. The company, ... ...d of Human Resources: Bob Carniaux Board of Directors Background of CEO Alan G. Hassenfeld was instrumental in the international growth sales of Hasbro in the late 1980’s. After his brother Stephen died of AIDS in 1989, Alan became CEO. Alan is the third generation of Hassenfeld to control Hasbro. He owns about 10% of the stock. FINANCIAL DATA Ticker Symbol: HAS (NYSE) Dividends: As of July 14, 2000, the dividends are $.06/share Shares Outstanding: As of Jun 00, 172,300,00 Number of Shareholders(institutional): 691 Big Chart Explanation Analysts Rating: Today the analysts ratings were 5 said Hold, 3 said Buy, 2 said Strong Buy This averages out to a 2.3 Hasbro ranks 13 out of 99. It is in the Leisure/Toys games industry. Analyst Ratings compiled using data provided by Zacks Investment Research, Inc. Bond Ratings: As of Feb 28th, Duff & Philips Credit Rating Co. placed its ratings of Hasbro Inc. on Rating Watch Down. DCR rates Hasbro Inc.’s notes and debentures ‘A’ and its commercial paper ‘D-1’.